As founder and principal of doug carpenter & associates llc, Doug spearheads all new business and consulting efforts and oversees the creation and execution of comprehensive communication, advertising and public relations plans for the agency’s clients. In addition, Doug directs all non-profit development and sales consulting initiatives undertaken by the agency. Doug is involved with all aspects of the agency and prides himself on being available and accessible to everyone engaged in the business.
Doug began his career in 1984 in the advertising specialty industry and quickly moved into the full service agency business as account manager for a local advertising agency.
In 1988, at the age of 24, he founded Doug Carpenter Advertising. The agency achieved early success with clients in the multi-family real estate category and grew to add finance, arts, sports, education, telecommunications, entertainment, and retail to its portfolio. It was in these early years that his philosophy of client service and opportunity cultivation was developed.
In 2001, he added a partner and changed the name of the agency to carpenter/sullivan. Among its many accomplishments was the critical role the firm played in attracting and promoting the move of the Vancouver Grizzlies NBA franchise to Memphis in 2001.
In 2006, the agency acquired Sossaman + Associates, forming carpenter/sullivan/sossaman (cs2), which then became one of the largest advertising firms in the region with over 40 employees and considerable recognition for creative work.
In 2009, Doug sold cs2 and founded doug carpenter & associates llc as a full service advertising, public relations, and consulting firm.
A dedicated Memphian, Doug is active in many civic endeavors. He is a former chairman of the Board of Trustees for Downtown Memphis Ministries, Inc., a former member of the University of Memphis Tigers Athletics Advisory Board of Directors, was founding Chairman of the Board of the Crosstown Arts Organization, and is a member of Soulsville Foundation Advocates International.
As art director, Mollie has significant responsibility for conceptualizing, developing, and executing the design and branding efforts for our clients. As a former instructor of advertising design and copywriting at the University of Alabama, Mollie brings a comprehensive approach to design and a deep appreciation for the value of research when developing creative for clients.
Mollie earned a B.F.A. degree in graphic design from Mississippi University for Women as well as an M.A. degree in advertising and public relations from the University of Alabama.
Mollie is a member of the American Advertising Federation and the American Institute of Graphic Arts.
As copywriter, Andria is responsible for creating compelling concepts and copy for online, print, broadcast, direct mail, and all other forms of communication for our clients. She is dedicated to providing copy that acts as the connection between each client’s strategy and creative implementation.
Andria has over fifteen years of experience as a professional writer, with work appearing in such publications as The Chicago Tribune, The Commercial Appeal, and The Memphis Flyer. As a technical writer and editor, she has created communications for a diverse range of industries, including retail, information technology, healthcare, insurance, and the arts. She is also passionate about promoting our area’s talent, philanthropy, and commerce.
Andria is an active volunteer with the Humane Society of Memphis & Shelby County and a member of Creative Collective: Memphis. She graduated with honors from Northwestern University with a B.A. in English.
As art director, John David has significant responsibility for conceptualizing, developing and executing the design and branding efforts for our clients. John David is widely regarded for his branding capabilities and experience in the hospitality industry, but that expertise extends across multiple business categories.
John David has earned multiple Addy and industry awards throughout his career. A native of Senatobia, MS, John David earned a B.F.A. degree with an emphasis in graphic design from Mississippi State University.
As Director of Public Relations Kerry is responsible for developing and executing strategic earned media campaigns, including message development, event planning, advocacy and community outreach efforts, and media relations.
Prior to joining doug carpenter & associates, Kerry was a Special Assistant to Memphis Mayor A C Wharton, Jr. for nearly three years, joining his administration after serving as the Communications Director for Wharton’s 2009 campaign. Kerry is credited with leading the effort to secure a $4.8 million grant from Bloomberg Philanthropies, which allowed Mayor Wharton to establish an “Innovation Delivery Team” of special researchers and strategists to reduce handgun violence and accelerate economic development in Memphis’s most challenged areas. Hayes’s portfolio in the Mayor’s office also included work on blight abatement, bicycle and pedestrian issues, volunteer service, and numerous other projects related to talent retention, economic development, and livability.
Kerry was also a new media strategist for CS2, where he collaborated on interactive campaigns for the Salvation Army, Memphis City Schools, and the Downtown Memphis Commission, among others. His diverse professional background in non-profit fund development and marketing includes work with Kroc Center, a 100,000-square-foot recreation, education, worship, and arts center; the Soulsville Foundation, a music and education organization in South Memphis; Marwen, an after-school visual arts program for underserved Chicago adolescents; and the Baddour Center, a residential home for adults with mental disabilities in North Mississippi.
Kerry serves on the board of Indie Memphis Film Festival and has previously volunteered on behalf of ArtsMemphis, Hattiloo Theatre, and WEVL-FM. Kerry is a 2002 cum laude graduate of Webster University, where he earned a B.A. in English.
As workflow manager, Sandy is responsible for the internal trafficking of work throughout the agency and assists the director of account management in the day-to-day management of accounts. She coordinates our workflow software and directs movement of jobs through all agency departments. Sandy brings extensive experience in traffic coordination, brand management, and client services in the health, financial, retail, and media industries.
Sandy holds an Associate of Arts degree in Science from the University of Alaska Anchorage. She maintains a volunteer connection with her past employer, St. Jude Children's Research Hospital, and is also involved with Mid-South Spay and Neuter Services.
As Director of Operations, Anita is in charge of all daily functional aspects of doug carpenter & associates llc, including billing and the oversight of all traffic and media operations.
Prior to joining doug carpenter & associates, Anita was a Media Coordinator and Traffic Supervisor at Sullivan Branding. A Memphis native, she has led a long and successful career in advertising placement and media relations. Anita brings to the agency over 30 years of experience in the advertising industry, and has worked with clients in a wide variety of fields including hospitality, healthcare, pharmaceuticals, building and construction, entertainment, education, retail, legal, and banking.
As the director of account management, Andrea is responsible for the creation and management of fully integrated communications plans that include television, radio, outdoor and print advertising, interactive, public relations, sponsorships, direct mail, and all other marketing tactics. Her primary goal is to be the client’s advocate within the firm and to execute their communications plans in the most efficient and effective manner.
Andrea has an impressive background in marketing and account management, encompassing the areas of corporate, non-profit, retail, and tourism. She has worked for one of the most respected non-profit operations in the world and brings years of successful agency experience to our clients and firm everyday. She is the recipient of numerous Addy Awards for her work with the tourism, automotive, and retail industries.
Andrea volunteers with the Grizzlies Foundation’s Team Up mentoring program at Girls Inc. and is currently serving as 3rd Vice President of the Memphis Advertising Federation. Andrea received an M.A. and B.A. in journalism with a concentration in advertising, from the University of Memphis.
By Doug Carpenter
A friend of mine was visiting my office on South Main after a Grizzlies playoff win last season; “Something is happening in this town. Memphis is really changing,” she observed, “Do you think it’s because the Grizzlies are winning so much?”
My friend was noticing the renovations underway at the National Civil Rights Museum. Looking down the street, she could see where a warehouse behind the Arcade will become new live/work studios for artists. Up the street, redevelopment has already begun on the historic Hotel Chisca.
She was partially right – Memphis is changing and has been for a while. But with all due respect to the Memphis Grizzlies, the something that’s happening isn’t attributable to any one organization, company, project, or person. The spirit isn’t even contained to downtown, as the continuing improvement of any number of Midtown and East Memphis business districts prove.
Just think: only ten years ago, the Stax Museum of American Soul Music and Stax Music Academy had not yet opened; The FedEx Forum was still more than a year away from opening its doors. The Shelby Farms Greenline was a derelict old train track. The Levitt Shell was a decaying shell of its former glory. Overton Square was a shadow of its past, Cooper Young was evolving, Overton Park was longing for attention, and Broad Avenue was dormant.
No one could have imagined the kind of vibrancy that we now see night after night in Overton Square and Cooper-Young. New life for Broad Avenue and the Hotel Chisca was the stuff of fantasy, not the work of architects and contractors.
These things didn’t happen overnight, and they didn’t happen by accident. They happened because companies and people with means, courage and commitment were joined by the vision and enthusiasm of those who wanted something better.
The work isn’t over – far from it. The challenge now is to support and encourage the next wave of Memphians as they explore opportunities in the next decade. Is it the redevelopment of the Harahan Bridge? The new life being breathed into the Sears Crosstown building? Perhaps – or it could be any number of assets, neighborhoods, and forgotten treasures that have yet to be rediscovered.
Whoever steps forward with the next big, bold vision runs the risks of doubt, ridicule, and failure. But without these kinds of visionaries, where would our city be and what would our city be becoming?
Ten years from now, will we reflect on the effort you gave to discover something hidden in our city? Will we be talking about the risk you took to create something new that changes how we look at everything else?
This guest column originally appeared on October 23, 2013 on MBQMemphis.com.
By Doug Carpenter
Statistically, we know that talented workers are vital to any city’s economy. Cities need creative, enthusiastic, entrepreneurial citizens to start businesses, buy homes, send their kids to school and do all of the things that people do to create value in neighborhoods. When talented people “opt-out” of one city in favor of another, for any reason, some cities win while others lose. It’s no secret that Memphis has been on the losing end of this equation for quite some time.
As a result, over the past few years a common, well-intentioned civic mantra has arisen – from the mayor’s office, the Greater Memphis Chamber, and numerous non-profit organizations and for-profit businesses – declaring that we must attract, retain, and engage new citizens to Memphis. The need to “attract, retain, and engage” talent is heard so often, and with such urgent seriousness, that it is universally accepted wisdom. If only we can attract more people to Memphis, convince them to stay and then somehow figure out what to do with them, any number of our city’s social and economic ills will be cured.
At first it seems appropriate and perhaps even resembles a course of action. With a bit of contemplation however, it sounds so very desperate. An “attract-engage-retain” strategy is out of order. It fails to recognize the unique assets we have in Memphis, be they cultural, historical, culinary, academic, business, architectural or musical. Worse, it assumes that growth somehow happens from the outside-in.
We need to change our cultural vernacular. No longer do we need to strive to attract, hope to retain and then engage. We need to engage the people we have, retain them in the process, which will then make us more attractive to others. We need to move to an “engage-retain-attract” strategy; in other words, it is time for a “new ERA” in Memphis.
For our corporate citizens and leaders it means supporting the boldest and most creative among us. It means having less fear of failure, having a bigger appetite for risk. It means making investments in our own people and ideas, knowing that some may fail but others may exceed beyond our wildest imagination. It means being more publicly bold and less timid when it comes to supporting ideas and initiatives that push the normal comfort zone a bit farther.
For individuals, it is a bit easier to get engaged. It means going out. It means exploring new neighborhoods with friends. It means making new friends in unlikely places. It means visiting the Mississippi River or Shelby Farms first thing in the morning or going to a free show at Levitt Shell or finding a new art gallery in Crosstown or Broad Avenue after work. It means appreciating our diverse citizenry, eclectic assets and unique culture.
It means seeing your city for what it is: a place of perpetual discovery and delight, possibility and promise. It means seeing your fellow Memphians for who they are: people whose experiences with our city, good or bad, infuriating or joyful, are not that dissimilar from yours, no matter where they grew up or where they go to church.
From there, the process pretty much takes care of itself. When people and organizations are engaged in a place, they tend to stick around, feel connected, become more confident and begin to believe. We spend less time apologizing because we’re spending too much time living, growing and being involved.
When others notice how much fun we’re having living our lives in our weird little river city, they’ll naturally want to come to the party.
A new ERA for Memphis has begun. Are you in?
This guest column originally appeared in the September 12 edition of the Memphis Daily News.
As published by Anna Cox on MBQMemphis.com.
The American Advertising Federation, Memphis, the nation's oldest national advertising trade association and the only association representing all facets of the advertising industry, elected at its June meeting who will serve during the 2013-2014 year, beginning July 1 through June 30, 2014.
Special congratulations to two members of the doug carpenter & associates team who have joined the chapter's board of directors: Andrea Wiley, Director of Account Management, and Wilder Hubbard, Director of Creative Implementaiton. Andrea will serve as 3rd Vice President while Wilder is a member at large.
Other officers include Penelope Huston, Group Advertising Director, Contemporary Media, is the new President; Blaine Loyd, Associate Creative Director, Red Deluxe, is the new 1st Vice President; Christie Rutherford, System Marketing Coordinator, Baptist Memorial HealthCare Corporation, will serve as 2nd Vice President
Other new and returning AAF Board officers and board members are Grace Fong, Skyline Exhibits Mid South; Amy Goff, C Spire Wireless; Michael Helminski, Clear Channel Outdoor; ; Natalie Lefkowitz, AdLib Specialty; Mary Anne McCraw, Baptist Women’s Health; Michael Nunn, Second to Nunn Design; Liza Routh, inferno; Jen Swearengen, Elvis Presley Enterprises; Wesley Tilmon, First Tennessee; Bob Vornbrock, Sullivan Branding; and Glenna Rogers Ward, Entercom.
Hot Graphics Printing, Inc. is the recipient of a prestigious Best of Category award from the Printing Industries of America (PIA), the nation’s largest graphic arts trade association. General Manager Danny Wynne will accept the award at the association’s Premier Print Awards Gala in Chicago on September 8.
A jury of distinguished professionals from the graphic arts and printing community judges each of the Premier Print Awards categories anonymously. Hot Graphics Printing will receive a Best in Category award in the Specialty Inks and Coatings, Fragrances, or “Invisible” Printing category for a special promotional book designed by doug carpenter & associates to promote Hot’s new Mitsubishi 3000 Double Diamond 10-color press.
The book, titled “Memphis Originals,” is a vivid and colorful representation of the company’s expanded capabilities that showcases the city’s many unique cultural, culinary, musical, and artistic attractions, from the Main Street Trolley to the Stax Museum of American Soul Music to the Beale Street Flippers.
Vibrant and tactile images, such as grizzly bears with thick fur, neon reflecting on cobblestones, water churning in the Mississippi River, and Elvis’ trademark gold lamé, were chosen to maximize the new printer’s capabilities and capture the city’s singular style. Hot Graphics is one of only a few commercial printers in the southern United States to use the state-of-the-art Double Diamond, giving them a significant competitive advantage in the market.
“Hot Graphics has been a Memphis original for almost fifty years. This book represents who we are and what we do in such a perfect way,” says Wynne. “We have been immensely proud of this piece since it rolled off of the press and are so honored by this award from the Printing Industries of America.”
Earlier this year, the book earned doug carpenter & associates a Silver Addy from the Advertising Federation of America in the District 7 regional competition.
“Hot Graphics Printing has been a terrific partner on more projects than I can count. What they can do with their new equipment is matched by their exceptional service and commitment to quality,” says Doug Carpenter, principal of doug carpenter & associates. “Finding a way to showcase our city was a fun challenge for our team and we appreciate this recognition.”
it is our interactions with each other and the articulation of our spirit in our surroundings. It is pride in our work and success in our relationships with clients, staff, and vendors.
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